HOW TO BUILD SEO BACKLINKS FOR WEBSITE KEYWORD RANKINGS IN 2021?
In recent days, websites have evolved as a common path to connect the brand and the user. But, how can you engage the users more actively with the website? This can be done only by building organic backlinks to your website. You might have a common question by now, what is a backlink, why is it important in keyword ranking and how to build it?
Let's solve your questions one by one:
WHAT IS A BACKLINK?
A backlink is an inbound link that redirects the user from another website to yours. Since the source of the link is present in a different website, you can place the link as a text, image or even as a button. In SEO, backlink plays an important role in determining the website ranking in search engine results.
WHY ARE BACKLINKS IMPORTANT?
There are more than 200 Google ranking factors and Backlink is considered as one of the most important factor. A backlink is not just a link, it's a vote of confidence which turns the user from another website to pay a visit to your website. If you own a startup or small business, it's highly difficult to get that endorsement unless and until your content is engaging for the users.
To improve your SEO score and google visibility for your website, you must ensure to get high quality backlinks consistently, to stand ahead from competitors.
HOW TO BUILD A SEO BACKLINK?
1. GUEST POSTING & BLOGGING:
Look out for the quality websites that accept guest posts. The post should be informative and effective with high quality contents. And also, you can't just guest post in any website you want and except that it'll work. Ensure that you provide guest posts only to reputable websites that are relevant to your industry.
2. LOCAL CITATIONS:
Business address listings on Google, Linked In, Facebook, etc would considered as a count for backlinks. Adding local citations will also help the customers to find your business effectively.
3. PAID AD LINKS:
Here, we are not discussing the paid ads offered by Google or any social media platforms, here, we're discussing the fee charged by a website to post the backlink. In this case, the backlink posted will be considered as an advertisement and you are advised to pay for it. This can also be considered as black hat or grey hat strategy, if you are not posting a relevant backlink in a reputed website.
4. SOCIAL MEDIA:
You can link your website link in your social media handles to redirect the users to your website for additional information. But nowadays, Facebook, Twitter and other social media platforms has considered such links as "nofollow" meaning they don't benefit your SEO value, i.e. it won't plays a major impact to improve your website performance.
5. BLOG/FORUM COMMENTS:
The blog/forum comments wouldn't be considered as a factor for SEO performance. This is because certain low-quality SEO firms would comment on the backlinks in the reputed website and therefore, they have considered as links to be of "nofollow" value.
BUILD YOUR BACKLINK:
In 2021, if you own a startup company and a website, you can turn the attention of the audience to your brand with the help of backlinks. Backlinks not only link your website with other websites, but also link your brand with customers!
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