TOP 10 SOCIAL MEDIA MARKETING STRATEGIES IN INDIA 2021
The number of social media users across the globe is increasing drastically owing to the Pandemic, and it is estimated to be 3.2 billion users soon. Nowadays, people synchronize with social media platforms so that they eat, sleep and wake up by scrolling the happenings in social media platforms. Therefore, it has become a necessity for brands to engage their social media presence to reach a larger audience.
Today, social media has become an indispensable part of our personal and professional lives. Therefore, in this digital era, a brand should plan effective marketing strategies to perform well in social media channels. The audience in the social media platforms are of high potential, and it's the need of brands to promote their products with the help of ads and other strategies.
This blog will discuss the critical social media marketing strategies that would benefit your brand presence in social media channels. The key strategies are listed below:
1. ENSURE YOUR GOALS ARE SMART:
Creating smart goals will help you to achieve your brand performance efficiently and effectively. Set the plans to improve the brand awareness and ROI, driving people to increase in-store sales, and acquire a higher sales quantity.
2. TARGET YOUR AUDIENCE:
While building a social media campaign, you must categorize the potential audience from the mass audience. You can organize the audience based on your brand influence by considering certain factors like age, gender, language, location, etc.
3. SELECT THE RIGHT SOCIAL MEDIA CHANNEL:
Based on your brand value, you should choose the right social media platform to boost your brand performance. Before choosing a social media platform, you should analyze the core value of the medium and its role in achieving your targeted goals.
4. ANALYZE YOUR COMPETITORS:
In business, you are not alone. Your competitors accompany you. Conduct a competitor analysis that would help you to understand their strengths and weaknesses. This data will help you understand the potential customer expectations and spot your competitor's weak social area.
5. ESTABLISH A SOCIAL MEDIA BUDGET:
Frame a budget based on your return on investment from your social media expenditure. It would help if you also consider how much you would initially spend on promoting your brand in all digital marketing channels. Out of the total budget, allocate 15%-25% on social media platforms for organic and paid posts.
6. DEVELOP PROMPTING CONTENT:
Content creation plays a vital role in attracting potential audiences to the brand. As a brand, you should focus on creating content that would engage users in visiting your handles. The content should be informative and promoting in such a way that it relates to the brand's perspective.
7. FOLLOW CONTENT CALENDAR:
As a brand, you should pre-plan the activities prior as it will help your audience stay in touch with you. Follow the content calendar as it will help you post updates and promotions. You can also prioritize the wishes of special days prior rather than posting it at the last minute.
8. PROMOTE YOUR SOCIAL MEDIA HANDLES:
To engage your audience in your social media platforms, you should redirect the audience in all possible ways. If a consumer visits your website for information, you should add the follow-up link to turn the customer to your social media handle. Include the hyperlink of your social media channels in your website, stores and other mediums.
9. ENGAGE WITH YOUR AUDIENCE:
The brand should maintain its social media handle in such a way that it offers customer satisfaction. The content should be attractive and effectively designed to drive the audience to your social media handle through your posts.
10. OPT FOR PAID PROMOTION & TRACK THE RESULT:
Choosing a paid promotion will make the ad visible to your target audience. Paid advertisements allow you to reach a potential audience, promote your posts/video, and build brand recognition. Analyze the results periodically as it will help you to improve your brand performance.
BUILD YOUR SOCIAL MEDIA CAMPAIGN:
Start a social media campaign and improve your brand recognition among the potential audience. The social media account should reflect its perspective and goals and must have the information that drives the audience to stay tuned with the handle.
So, are you ready to create your brand's social media profile?
To increase your brand's reach in the social media handle, get in touch with Aatmia. Aatmia is one of India's best digital marketing agencies and offers expert solutions to increase your brand reach in social media. Conduct a free social media audit now to learn all about your brand's social media presence. For more information, reach out to Aatmia at +91 9566611177 or send your queries at firstname.lastname@example.org.