A to Z of Digital Marketing for Goodwill
CLIENT OVERVIEW
Goodwill Wealth Management is a leading commodity brokerage firm that allows people to trade in the stock market. They are the largest trading platform that offers services and solutions regarding trading and investment.
The Problem
Goodwill had been implementing digital media strategies but was experiencing next to no engagement. Moreover, they were getting fewer conversions because their SEO was not properly optimized.
OBJECTIVE
- Increase Traffic and Ranking
- Proper SEO implementation
- Increase conversions
Execution
- Fixing On-Page issues and conducting activities to increase site ranking
- Writing blogs and marketing content
- Providing consistent and captivating designs
- Profiling and Targeting the right audience
- Building their Social Base
Results
- Acquired 80% of new visitors through SEO Keyword Ranking and Backlink Creation
- Gained 7,000 leads per month in all activities
- Improved their engagement organically with consistent optimization through the process of trial and error, thereby increasing their leads
- Implemented CRM and SMS marketing
Rankings
- 90% Keyword on 1st Page of Google
- 275% increase in organic website visitors